Keeping the Water Flowing
July 13, 2015
ASU SBDC Director Dave Erickson and Business Development Training coordinator Dezaray Johnson met with Micheal Templeton and Cody Giddens of M-DWSC to plan the project. Theythen met on numerous occasions with Cody to work on a business/marketing plan, includingfinancial projections. In addition Dezaray Johnson helped with marketing materials, websitedevelopment, social media (Facebook) and a marketing brainstorming session. Graduate assistantThao Tu assisted with research on producing bottled water products, as M-DWSC wanted to lookinto the possibility of bottling and selling its own bottled water products.
Erickson was invited to present the final draft to the board of directors for M-DWSC for review andsuggestions. The draft was well received and a final business plan and projections were created. Thestaff and board of M-DWSC were very pleased with the results and they forwarded a copy to theTWDB for their review. Johnson and SBDC staff will continue to work with M-DWSC onmarketing issues.